Sales and Marketing, Built Around Booked Jobs

Four connected areas — sales conversion, local market dominance, customer acquisition, and measurement. One goal: turn more of the calls, leads, and estimates you already have into booked, sold jobs, then add profitable demand.

Sales Conversion

Turn More Website Visitors Into Calls and Bookings

Website Conversion

Traffic reaches the website but too few visitors take the next step.

What this can include

Homepage messaging
Service page structure
Mobile UX
Sticky conversion controls
Booking path
Shorter forms
Clear CTAs
Trust content
Form photo upload where useful
Page speed
Landing pages

What we measure

Call clicksFormsBooking startsCompleted formsConversion rate

Sales Conversion

Answer and Recover More Leads Before They Call the Next Company

Lead Response & Recovery

Leads come in, but slow responses and forgotten follow-ups let opportunities slip away.

We do not set up automated marketing texts until consent and compliance requirements are approved.

What this can include

Instant form notifications
Missed call workflow
Callback process
Booking links
Lead follow-up
Old lead reactivation
Estimate follow-up

What we measure

Response timeConversationsQualified leadsAppointmentsBookings

Local Market Dominance

Get Found by More Homeowners Searching Nearby

Google Business Profile & Local Visibility

Homeowners search locally, and your profile is not working as hard as it could.

We focus on improving local visibility, relevance, and conversion rather than promising a specific rank position.

What this can include

Profile accuracy
Category review
Service information
Photos
Business information consistency
Local content
Website alignment
Conversion links
Local search tracking

What we measure

Profile completenessLocal search activityProfile-to-website clicks

Local Market Dominance

Make It Easy for Customers to Leave Honest Reviews

Honest Review Request Systems

Great work doesn't consistently turn into reviews unless customers have a clear, simple way to leave feedback. We help build a repeatable review-request process that asks customers for honest feedback without gating or incentives.

No review gating, no incentives for reviews, no buying or faking reviews, and never 'only ask happy customers.' Any team accountability is tied to running the review-request process, not to the number, rating, or sentiment of reviews received.

What this can include

Ask every customer consistently
Customer-facing request scripts
QR review access
Email reminders
Professional review responses
Track that the request process actually happens

What we measure

Review requests sentResponse rateReview responses

Customer Acquisition

Acquire More of the Right Customers

Paid Customer Acquisition

Once we know your system can convert demand, we determine where additional customers should come from. That may be Google, Meta, both, or neither yet.

More channels doesn't automatically mean better marketing. We recommend the channels that fit your business instead of forcing every client into the same package.

What this can include

Google: Search campaigns
Google: local lead products where applicable
Google: service-level campaign structure and negative keywords
Meta: Facebook and Instagram advertising
Meta: lead generation and offer campaigns
Retargeting across Google and Meta
Creative and offer testing
Campaign landing pages and lead capture
Conversion and call tracking, attribution

What we measure

Cost per leadBooking rateClose rate when availableCost per booked jobCustomer acquisition costRevenue attribution when reliable data exists

Measurement & Attribution

See Which Marketing Is Driving Leads, Bookings, and Revenue

Tracking & Attribution

Without attribution, it is hard to know which marketing actually books jobs.

What this can include

GA4
UTM tracking
Call tracking integration
CRM source tagging
Booking event tracking
Lead source reporting
Sold job reporting where available

What we measure

SourceLeadAppointmentJobRevenue

Not sure which part is costing you the most?

Get Your Free Lost Job Audit Talk with us

tyler@ochomeservicesalesandmarketing.com