Orange County Home Service Sales & Marketing
For Orange County Home Service Owners

More Booked Jobs.
Less Wasted Demand.

We help Orange County home service companies — plumbing, HVAC, electrical, roofing, and every trade like them — book more jobs. Sometimes the problem is that not enough homeowners are finding you. Other times it's that the calls and leads coming in aren't turning into booked jobs. We figure out which problem costs you more before recommending anything.

  • Free Lost Job Audit — no obligation
  • We report on booked jobs, not clicks

Two ways companies lose jobs

Most of the time, it's one of two problems.

Problem 1 — Demand

Not enough homeowners are finding and contacting you

When a homeowner searches for your type of work in your service area, your company may not be appearing where they look — Google Maps, search results, or paid placements. If the phone isn't ringing enough, this is often why.

  • Low Google Maps visibility
  • Weak review presence versus competitors
  • Limited organic or paid search presence
Problem 2 — Conversion

Calls and leads are coming in but not turning into booked jobs

You may be getting calls and web leads already, but a high percentage aren't booking. Missed calls, slow callbacks, no follow-up on estimates, a website that doesn't build trust — these are conversion problems, not demand problems.

  • Missed calls with no follow-up
  • Old leads and unsold estimates left cold
  • A website that doesn't create the call

Before recommending anything, we figure out which problem is costing you more.

Get Found

When a homeowner searches for your services, are they finding you?

Your Google Business Profile, Maps presence, review volume, and search visibility determine whether homeowners call you or a competitor. We look at all of it.

Google Business Profile

Category, services, posts, and reviews set up to show in the Map Pack for searches that matter.

Reviews & Reputation

A process for collecting honest reviews consistently after every job.

Local Search Presence

On-page local SEO and citations so your site shows up in the neighborhoods you serve.

Google Ads & LSAs

Paid search and Local Services Ads when the conversion path is ready for additional demand.

Get Booked

Once the phone rings or a lead comes in, how much of that turns into a job?

A missed call, a slow callback, or an estimate sent with no follow-up is an opportunity that already paid for itself. We help you put a process in place so fewer of them slip through.

Missed Call Recovery

Auto-text with a booking link while the homeowner is still looking.

Lead Response Process

Callback accountability and follow-up so no web lead sits untouched.

Booking & Estimate Process

A clear path from first contact to a job on the calendar.

Unsold Estimate Reactivation

Work old estimates and cold leads that still have potential.

Where conversion breaks down
  1. 1Call or Lead
  2. 2Responseslow
  3. 3Booking
  4. 4Estimatecold
  5. 5Follow-Upnone
  6. ✓Booked Job

Illustrative example of common conversion drop-off points — not a customer result.

The diagnostic

We don't assume. We diagnose.

Some businesses need more homeowners to find and contact them. Others need to do more with the calls and leads they already have. Many need both. The Free Lost Job Audit helps figure out which constraint is bigger so we can fix the right thing first.

Free diagnostic

See where booked jobs may be slipping away

Answer a few questions about your business. Your Free Lost Job Audit shows your Lost Job Score, identifies whether demand or conversion looks like the bigger constraint, and points to the three areas worth investigating first. It takes a couple of minutes and there's no obligation.

  1. 1Visibility
  2. 2Reviews
  3. 3Lead Capture
  4. 4Response
  5. 5Booking
  6. 6Follow-Up
Free — for qualified businesses

7-Day Lost Job Recovery Sprint

If the audit shows a conversion problem, we offer a free 7-Day Sprint for qualified Orange County home service businesses. We work a defined batch of your missed calls, old leads, or unsold estimates, track every outcome, and show you what to fix next. No upfront fee, no performance fee.

The Booked Job Engine

One system for both problems.

Get Found, Get Booked, and Know What Works are the three components of the engine. We prioritize based on where the biggest constraint is, not a rigid order.

Get Found

Become the obvious local choice when homeowners search.

Track: Local visibility · Review activity · Inbound call volume

  • Google Business Profile — category, services, posts, photos
  • Honest review request systems and review response
  • Local SEO and service-area relevance
  • Conversion-focused website improvements
  • Google Local Services Ads (LSAs)
  • Google Search Ads when the economics support it
  • Meta Ads (Facebook and Instagram) where relevant

Get Booked

Turn existing demand into booked revenue.

Track: Booking rate · Close rate · Average ticket

  • Inbound call handling and missed-call recovery
  • Speed-to-lead and web lead response
  • Lead intake, qualification, and CSR booking
  • Booking scripts and call review
  • Follow-up on leads and unsold estimates
  • Old-lead reactivation and cancellation recovery
  • Pipeline, booking-rate, and close-rate tracking

Know What Works

Connect marketing to booked and sold jobs.

Track: Cost per booked job · Revenue by source · Customer acquisition cost

  • Call tracking and lead source attribution
  • Booking rate and close rate by source
  • Cost per booked job and customer acquisition cost
  • Sold revenue by marketing channel
  • Monthly performance scorecard
  • Ongoing optimization based on what the data shows

Straight talk

Is this right for you?

We'd rather tell you the truth than take on the wrong fit. Here's who we help best — and who we don't.

A good fit
  • You're an established Orange County home service business — whether the problem is demand, conversion, or both.
  • You have capacity to take on more work.
  • You're willing to track outcomes so we can prove what's working.
  • You want a clearer picture of which problem to solve first before spending more on marketing.
Not a fit yet
  • You may be too early if you're still figuring out the service itself, don't have capacity to take on more jobs, or the margins aren't there yet to make growth investment worthwhile.
  • You're fully booked with no room for more jobs.
  • You want a guaranteed number of jobs overnight with no tracking.
  • You're looking for the cheapest possible vendor, not a booked-jobs outcome.

Serving all of Orange County

We work with home service companies across Orange County — including Irvine, Newport Beach, Costa Mesa, Huntington Beach, Anaheim, Santa Ana, Tustin, Orange, Lake Forest, Mission Viejo, Yorba Linda, Fullerton, and every community in between. Wherever your trucks run in the OC, we help you turn more of your calls, leads, and estimates into booked jobs.

Common questions

Do you only work with home service businesses?

Home services are our specialty, but not our limit. Our systems are built around Orange County home service businesses, but if you run a local business and need help generating or converting more customers, reach out. If we're a good fit, we'll show you where we can help.

What is the Lost Job Audit?

It is a short diagnostic that looks at how your business captures, responds to, books, follows up with, and tracks leads. You get a Lost Job Score, your biggest visible leaks, and three priorities to fix first.

Do I need to spend more on ads?

Not necessarily. We first look at what happens to the traffic and leads you already have. If additional demand makes sense, we recommend the channel and budget that best fit your business instead of automatically adding more ad spend.

Do you build websites?

Yes, when website conversion is a major constraint. The goal is not simply a prettier site. The goal is a clearer path from visitor to call, booking, or service request.

Do you manage Google and Meta advertising?

Yes. We can manage paid advertising across Google, Facebook, and Instagram, but that doesn't mean every business needs all of them. The right channel depends on your business, your offer, how customers find you, your economics, and what is already working. Our job isn't to sell you more ad platforms. It's to figure out where your next marketing dollar has the best chance of turning into a booked job.

Do you guarantee rankings or revenue?

We don't make blanket guarantees about rankings, revenue, or a fixed number of jobs. Before work begins, we define the scope, the metrics we can measure, and what success should look like.

How much does it cost?

Pricing depends on what your business actually needs. We don't force every company into the same package. We first identify the biggest constraint, then recommend the services most likely to improve booked jobs and customer acquisition. Start with the Free Lost Job Audit so we can understand where the biggest opportunities are before recommending a plan.

What if the 7-Day Recovery Sprint doesn't produce results?

The Sprint has no upfront fee. We work a defined batch of your existing opportunities for 7 days, track every outcome, and show you exactly what we found and what to fix next. You don't pay for the Sprint regardless of outcome.

How fast will I see results?

Recovery work (missed calls, old leads, unsold estimates) can produce results quickly inside the 7-day Sprint. Local visibility and search improvements compound over months, not days. Part of our job is identifying which lever is the fastest win for your specific situation, so you're not waiting on the slow ones when a faster one is available.

Who is this NOT for?

If the core service isn't yet proven, there isn't enough capacity to take on more work, or the economics don't support investing in growth, we're probably not the right fit yet. We do our best work for established Orange County home service businesses ready to convert more opportunities into booked jobs.

Will I be locked into a long contract?

The Lost Job Audit and the 7-Day Recovery Sprint carry no upfront fee and no obligation. Any ongoing work is scoped with you first, so you know what's included, what it costs, and what success looks like before it starts.

Before you buy more leads, find out where the current ones are going.

contact@ochomeservicesalesandmarketing.com