The Booked Job Engine
A three-stage sales conversion and customer acquisition system for Orange County home service companies: convert the demand you already have, become the obvious local choice, then add more profitable demand.
The order matters. Before adding more demand, fix the parts of the customer journey that are wasting the demand you already have.
The three stages
One focus: more qualified jobs on the calendar.
Convert
Turn existing demand into booked revenue.
- Inbound call handling & missed-call recovery
- Speed-to-lead & web lead response
- Lead intake, qualification & CSR booking
- Booking scripts and call review
- Follow-up on leads and unsold estimates
- Old-lead reactivation & cancellation recovery
- Pipeline, booking-rate & close-rate tracking
Key metrics
Dominate
Become the obvious local choice.
- Google Business Profile
- Local search
- Service relevance
- Honest review requests
- Review response workflows
- Trust signals
- Useful local content
Key metrics
Acquire
Add profitable demand.
- Google Search & local lead campaigns
- Meta Ads on Facebook & Instagram
- Retargeting
- Offer and creative testing
- Service-level campaign segmentation
- Conversion and call tracking
- Campaign landing pages
Key metrics
These are possible components of the system, not a fixed package. What we work on depends on where your actual bottleneck is.
Which channel? It depends on your business.
In the Acquire stage, we add demand through the channels that fit, not a fixed bundle everyone buys.
- Google may be best for existing search intent, when people are already looking for your service.
- Meta (Facebook and Instagram) may be useful for reaching the right audience with a compelling offer.
- Some businesses use both, with retargeting and campaign landing pages tying it together.
- Some may not need more paid demand yet, and we'll tell you when that's the case.
Why this order
First fix conversion. If a website, phone process, or follow-up system is losing opportunities, buying more traffic can simply create more opportunities to lose.
Then strengthen visibility. Make it easy for nearby homeowners to find you and trust you.
Then add demand. Scale paid acquisition once the economics make sense and tracking is in place.
A scorecard, once your data exists.
Here is the kind of scorecard the engine can produce. Values appear only after a client's own data is connected.
Website conversion
Pending your data
Response time
Pending your data
Answer rate
Pending your data
Booking rate
Pending your data
Close rate
Pending your data
Average ticket
Pending your data
Lead cost
Pending your data
Cost per booked job
Pending your data
Revenue by source
Pending your data
How an engagement works
- 01
Diagnose
- 02
Prioritize
- 03
Install
- 04
Measure
- 05
Scale